Privacy policy

Last updated: November 2026

Value Eyecare Network, Inc., operating OnlineContacts.com (“we,” “us,” or “our”), is committed to protecting your privacy. This Privacy Policy describes how we collect, use, disclose, and retain personal information when you visit our website, create an account, place an order, or otherwise interact with our services. It also describes your rights and how to exercise them.

By using our website, you agree to the practices described in this Privacy Policy.

Information We Collect

Information You Provide Directly

• Name, email address, phone number, and mailing or shipping address
• Account login credentials
• Patient name, contact lens prescription information, images or files of prescriptions you upload, and your eye care provider’s name and contact information, which we use to verify your prescription, fulfill your order, maintain your account, and facilitate reorders
• Payment information submitted directly to our payment processors; we do not store full card details
• Communications you send us, including customer service inquiries and other correspondence

Information Collected Automatically

• IP address, browser type and version, and device identifiers
• Pages visited, time and date of visits, and time spent on pages
• Referring URLs and clickstream data
• Cookie, beacon, tag, pixel, script, and similar tracking data collected through technologies used on our website

Information from Third Parties

• Prescription verification information from your eye care provider, including confirmation, correction, or rejection of the prescription you submitted
• Data from analytics, advertising, and remarketing partners involved in operating and improving our services
• Information from service providers, affiliates, and business partners involved in order processing, fulfillment, customer service, marketing, fraud prevention, and related operations

How We Use Your Information

• To verify your contact lens prescription with your eye care provider, as required by federal law
• To process and fulfill orders, returns, exchanges, and transactions
• To create, manage, and service your account
• To maintain prescription records associated with your account and facilitate reorders you request
• To process payments through our payment processors
• To provide offers you qualify for, such as a free pair of eyeglasses from our affiliate 39DollarGlasses.com with qualifying orders
• To communicate with you about your orders, account, customer service requests, and, where you have opted in, promotions and offers
• To operate, maintain, and improve our website and services
• To monitor and analyze website usage and performance
• To support advertising and remarketing activities
• To detect, prevent, and investigate fraud, security incidents, misuse, and other harmful activity
• To comply with legal obligations and enforce our agreements and policies
• To support business transactions such as mergers, acquisitions, financings, reorganizations, or asset sales

How We Share Your Information

We do not sell your personal information for monetary consideration.

We may share personal information with:

• Your eye care provider, to verify your prescription
• Contact lens distributors and fulfillment partners, who receive the information needed to fill and ship your order, including your name, shipping address, and prescription
• Our affiliate 39DollarGlasses.com, to provide offers you qualify for, such as a free pair of eyeglasses
• Service providers performing hosting, e-commerce platform, fulfillment, customer service, payment processing, email marketing, analytics, security, fraud prevention, and related operational functions, under contractual obligations to protect your data
• Analytics and advertising partners for website performance, analytics, and remarketing purposes
• Successors or counterparties in connection with a merger, acquisition, financing, restructuring, or sale of assets, with notice where required by law
• Legal, regulatory, or government authorities when required by law or when necessary to protect our rights, enforce our policies, or protect the safety of others

Current Third-Party Service Providers

Current third-party service providers may include:

• Shopify: E-commerce platform, hosting, and checkout. Privacy Policy: shopify.com/legal/privacy
• PayPal: Payment processing. Privacy Policy: paypal.com/privacy
• Google (including Google Analytics and Google Shopping): Website analytics and advertising. Privacy Policy: policies.google.com/privacy
• Microsoft Advertising: Advertising. Privacy Policy: privacy.microsoft.com
• Klaviyo: Email marketing. Privacy Policy: klaviyo.com/privacy
• Zendesk: Customer service. Privacy Policy: zendesk.com/company/agreements-and-terms/privacy-notice

Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies to operate our website, remember your preferences, analyze usage, and support advertising and remarketing.

The following cookie types may be used:

• Necessary / Essential Cookies (session or persistent; administered by us and our e-commerce platform): authentication, security, cart, checkout, and core site functionality
• Cookie Acceptance Cookies (persistent; administered by us and our e-commerce platform): records your cookie and privacy preference choices
• Functionality Cookies (persistent; administered by us): remembers login details, settings, and preferences
• Analytics, Performance, and Marketing Cookies (persistent; administered by third parties and service providers): measures site traffic, usage, performance, and related advertising or remarketing activity

Where required by law in your region, we ask for your consent through a cookie banner before using non-essential cookies, and you can change your choices at any time through the banner’s preference settings. You can also manage cookies through your browser settings. Disabling certain cookies may affect website functionality.

Your Privacy Choices

Email Marketing. You may unsubscribe from marketing emails at any time by using the unsubscribe link in any marketing email or by contacting us at [email protected]. Transactional emails related to your orders, prescription verification, or account are not subject to marketing opt-outs.

Cookies and Tracking. You may adjust your browser settings to refuse, delete, or manage cookies, and, where offered, use our cookie banner’s preference settings.

Interest-Based Advertising. You may opt out of certain interest-based advertising through the Digital Advertising Alliance (optout.aboutads.info), the Network Advertising Initiative (optout.networkadvertising.org), and your iOS or Android device’s advertising and privacy settings.

Global Privacy Control (GPC). If your browser or device transmits a recognized Global Privacy Control signal, we treat it as a request to opt out of sharing personal information for cross-context behavioral advertising for that browser or device, where required by applicable law.

Your Privacy Choices / Data Sharing Opt-Out. Residents of states with applicable privacy laws may use the “Your privacy choices” link on our website to opt out of the sharing of their personal information for targeted advertising.

Account Data. You may update or correct certain account information by logging in to your account or contacting us at [email protected].

Do Not Track. Our website does not currently respond to Do Not Track (DNT) browser signals, except where required by applicable law. GPC signals are honored as described above.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, including to fulfill orders, maintain your account, facilitate reorders you request, comply with legal obligations (including prescription and order recordkeeping requirements), resolve disputes, prevent fraud, and enforce our agreements. Retention periods vary by the type of information and the purpose for which it is used. Order, prescription, verification, and account records may be retained as long as reasonably necessary to service your account, facilitate reorders, and satisfy legal or business recordkeeping obligations. Usage data is generally retained for a shorter period unless needed for security, fraud prevention, or site functionality.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. Payment data is handled by PCI-DSS-compliant payment processors. No method of internet transmission or electronic storage is completely secure, and we cannot guarantee absolute security.

International Data Transfers

Your information may be processed at our operating offices and at locations where our service providers operate, which may be outside your state or country of residence. We take reasonable steps to ensure your information is treated securely and in accordance with this Privacy Policy regardless of where it is processed.

Third-Party Links

Our website may contain links to third-party websites, including our affiliates’ websites, services, and social media pages. We are not responsible for the privacy practices of third parties and encourage you to review their privacy policies before providing personal information.

Children’s Privacy

Our services are not directed to children under 13. We do not knowingly collect personal information from children under 13 except as provided by a parent or guardian placing an order on the child’s behalf. If we learn that we have collected a child’s information without appropriate consent, we will delete it promptly. If you believe a child has provided us personal information, contact us at [email protected].

California residents under 18 who are registered users may request removal of publicly posted content by contacting us at [email protected] with the email address associated with their account. Removal may not be complete or comprehensive in all circumstances.

Notice to EEA, UK, and Swiss Residents

Value Eyecare Network, Inc., 60 Plant Ave, Suite 4, Hauppauge, NY 11788, acts as the Data Controller for personal data processed in connection with this website.

We process personal data under one or more of the following legal bases, as applicable: consent, contract performance, legal obligation, vital interests, public interest, and legitimate interests.

EEA, UK, and Swiss residents may have the right to access, correct, erase, restrict, port, and object to the processing of their personal data, and to withdraw consent at any time where processing is based on consent. To exercise these rights or lodge a complaint with a supervisory authority, contact us using the information in the Contact Us section below.

Changes to This Policy

We may update this Privacy Policy from time to time. We will indicate the revision date at the top of the policy. For material changes, we may provide more prominent notice, such as an email or website notification, before the change becomes effective. Continued use of our website after an update becomes effective constitutes acceptance of the revised policy.

Notice to California Residents

This section applies only to California residents and supplements the rest of this Privacy Policy. It describes our practices under the California Consumer Privacy Act of 2018, as amended by the California Privacy Rights Act of 2020 (collectively, the “CCPA”). Terms defined in the CCPA have the same meaning in this section. For purposes of this section, “personal information” means information that identifies, relates to, describes, is reasonably capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular California resident or household. It does not include publicly available, deidentified, or aggregated information.

Notice at Collection. We collect the categories of personal information described in this Privacy Policy for the purposes described in this Privacy Policy. We do not sell personal information for monetary consideration. Certain disclosures to advertising or analytics partners may constitute “sharing” under California law when used for cross-context behavioral advertising. We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy or as otherwise required or permitted by law.

Categories of Personal Information Collected. In the preceding 12 months, we have collected the following categories of personal information:

• Identifiers, such as name, email address, phone number, postal address, IP address, online identifiers, and account identifiers
• Internet or other electronic network activity information, such as browser type, device identifiers, pages visited, session data, usage data, and diagnostic data
• Commercial and transaction information, such as purchase history, order activity, returns, exchanges, customer service interactions, and requests
• Payment information, submitted directly to payment processors; we do not store full card details
• Health-related and prescription information, including contact lens prescriptions, prescription images, and eye care provider information you provide in connection with orders and reorders
• Cookie and tracking data, meaning information collected through cookies, beacons, tags, pixels, scripts, and similar technologies on our website
• Sensitive personal information, to the extent any of the information above falls within California’s definition of sensitive personal information

We collect personal information directly from you; automatically from your browser, device, and website interactions; from your eye care provider in connection with prescription verification; and from analytics, advertising, payment, and other service providers.

Purposes for Collection, Use, Disclosure, and Retention. We collect, use, disclose, and retain personal information to operate and improve our website and services; create, maintain, and service accounts; verify prescriptions; process orders, payments, returns, exchanges, and reorders; communicate with you; provide customer service; support website analytics, performance measurement, and remarketing; detect fraud, abuse, security incidents, and misuse; comply with legal obligations and enforce our agreements; support actual or potential business transactions; and retain records for as long as reasonably necessary for these purposes or as required or permitted by law.

Sale, Sharing, and Disclosure of Personal Information. We do not sell personal information for monetary consideration. Certain disclosures of identifiers, online identifiers, cookie data, and internet or other electronic network activity information to advertising or analytics partners may constitute “sharing” for cross-context behavioral advertising under California law. In the preceding 12 months, we may have disclosed the following categories of personal information to service providers, contractors, or third parties: identifiers; internet or other electronic network activity information; cookie and tracking data; commercial and transaction information; payment-related information to payment processors; and prescription and order-related information to eye care providers for verification and to distributors and service providers involved in order fulfillment, account servicing, and related operations. Recipients may include eye care providers, contact lens distributors, our e-commerce platform, analytics providers, advertising and remarketing providers, email marketing providers, payment processors, customer service providers, affiliates and business partners, entities involved in actual or potential business transfers, and legal or regulatory authorities where required by law.

Your Privacy Choices / Right to Opt Out of Sharing. California residents have the right to opt out of the sale or sharing of their personal information. You may use the “Your privacy choices” link on our website, enable Global Privacy Control in a participating browser or extension, or contact us at [email protected] or 888-665-0768.

Sensitive Personal Information. We use prescription and other health-related information only as reasonably necessary to provide the goods and services you request, such as verifying prescriptions, fulfilling orders, maintaining your account, and facilitating reorders, and for other purposes permitted by applicable law. We do not use or disclose sensitive personal information to infer characteristics about you or for cross-context behavioral advertising.

Personal Information of Minors. We do not knowingly share the personal information of consumers under 16 for cross-context behavioral advertising.

Your California Privacy Rights. Subject to applicable exceptions, California residents may have the right to:

• Know the categories of personal information we collect about them, the categories of sources, the business or commercial purposes for collecting, using, disclosing, selling, or sharing it, and the categories of third parties, service providers, and contractors to whom it is disclosed
• Access the specific pieces of personal information we have collected
• Request deletion of personal information we collected from them
• Request correction of inaccurate personal information we maintain about them
• Opt out of sharing personal information for cross-context behavioral advertising
• Limit the use and disclosure of sensitive personal information, where applicable
• Not receive discriminatory treatment for exercising privacy rights

How to Submit a Request. California residents may submit privacy rights requests by email to [email protected], by phone at 888-665-0768, or through the “Your privacy choices” link on our website. Authorized agents must provide proof of authority to act on your behalf. We may also require you to verify your identity directly with us.

Verification of Requests. We will verify your identity by matching information you provide against information already maintained in our records. We may request additional information as reasonably necessary to verify your request. Information collected for verification will be used only for verification, fraud prevention, and related recordkeeping.

Response Timing. We will confirm receipt of your verifiable request and respond within 45 days. If additional time is needed, we may extend the response period by up to an additional 45 days and will notify you of the reason for the extension before the initial period expires.

Financial Incentives. We may offer programs, discounts, or benefits related to the collection or retention of personal information that may constitute a financial incentive under California law. Participation in any such program is voluntary. You may withdraw at any time by contacting [email protected] or by following the instructions in the applicable program terms. Any benefit offered is reasonably related to the value of the personal information collected.

California “Shine the Light” Notice. Under California Civil Code Section 1798.83, California residents may request information regarding our disclosure, if any, of personal information to third parties for their direct marketing purposes. To make such a request, please email [email protected] with the subject line “Shine the Light Request.”

Contact Us

For questions about this Privacy Policy, to exercise your privacy rights, or for any other privacy-related inquiry, contact:

Value Eyecare Network, Inc. / OnlineContacts.com
60 Plant Ave, Suite 4
Hauppauge, NY 11788
[email protected]
888-665-0768